018: Dorie Clark

Find out more about Dorie at http://dorieclark.com

Find out more about Dorie at http://dorieclark.com

Dorie is the author of “Reinventing You: Define Your Brand, Imagine Your Future”. A former presidential campaign spokeswoman, she is also a frequent contributor to the Harvard Business Review and Forbes.

Dorie is recognized as a “branding expert” by the Associated Press and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. She also frequently appears in worldwide media including NPR, the BBC, and MSNBC.

SHOW NOTES

4 GREAT REASONS TO LISTEN TO DORIE

1. Discover why it’s important to build your audience and then write your book.

2. Find out why creating a community is important for marketing success.

3. See how having her book rejected helped Dorie realize she needed to define her brand and build a platform.

4. Learn Dorie’s keys to marketing success in 2014.

EPISODE RESOURCES

In this episode we mentioned the following resource(s): 

Dorie Clark: 10 Ways to Help Your Favorite Author - Huffington Post

Reinventing You: Define Your Brand, Imagine Your Future

FREE SPOTLIGHT RESOURCE

Author Marketing Club 

Enjoy your free copy of "How to Sell More Books with Awesome Amazon Descriptions". 

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QUESTION OF THE DAY:

How have you reinvented your [writing] self?

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WHAT WE LOVE ABOUT DORIE...

Considering Dorie’s glowing credentials and successes one might think she’d be a little... stiff, but that’s far from the truth. Dorie is effervescent, engaging, and confirming; and so easy and fun to talk to, we already consider her our friend.